Blog

Digitising Custom Build: join us on 15th September to discuss putting the customer first with smarter digital communications.



In today’s world organisations have to dance to the beat of customers at every stage of the buying process. Putting the right capabilities in place to listen and respond to customer needs and expectations can be hard, complex and expensive. Over the last 18 months Stickyworld has been working with partner organisations to overcome this challenge for the UK’s growing custom build housing sector. The team has been developing and testing new tools, processes and platform capabilities as part of the Innovate UK funded Digitising Custom Build project.

As a culmination to this project, the National Custom and Self Build Association (NaCSBA) are hosting a free one day event on 15th September at the Building Centre in London. If you work in and around housing, and are interested in the Custom Build route, we'd love you to sign up here. This is an unmissable event for custom builders which will help you better understand how your organisation can embrace customer-centred digital innovation to scale for the future.   

You can also read more about the event and why our CEO Michael Kohn thinks digitising custom build is a good idea in Custom Build Strategy magazine.   




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Topics: News


Quick tip: Using Short Links in Your Real-World Outreach



If you're looking to improve your stakeholder engagement for your project, you need to market it. One way is to distribute printed materials like postcards or flyers, but how do you make it easy for people to go to your project website when they will have to type in the address manually?

This blog will explain how to use a link shortener to make your URLs clean and concise so your audience can easily get to your project's website. 




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Topics: Project Communications, Engagement


Here's a quick way to understand Stickyworld in a single picture.




Recently we were invited by the Future Cities Catapult to present at one of their lunch and learn sessions and share some stories about citizen engagement projects by customers using our platform. Little did we know that their thank you note would be in the form of this superb illustration, crafted by visual artist Juan Felipe Caro who works at the Catapult. We were thrilled as it synthesizes a lot of information about our technology, the process and value it offers in a really clever and creative rich picture. As the saying goes "A picture tells a thousand words".  




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Topics: Research and practice, Smart Cities, Collaboration, Stakeholder communications


Collaboration, communication and user involvement enhance the design process. Read Design Intelligence interview with Stickyworld's CEO


Design Intelligence, the magazine published by the Design Futures Council, has recently featured a thought-provoking interview with our CEO, Michael Kohn. It’s worth a read by anyone wanting to design and create smarter, user friendly, sustainable and innovative products, buildings and spaces that truly meet our needs in our digital, data rich world. Michael talks about the skill sets designers and architects need in this new context as clients look for more evidence-based decisions, and the commercial opportunities opened up by a more inclusive design process. You can read the full article "Entrepreneurship and the Architecture of Involvement" here or download a PDF.   




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Topics: News


Why enabling wider collaboration between all stakeholders will be key to building a successful #Smartcity



In cities across the globe lots of smart people are working on defining, designing and implementing the next new ideas for Smart cities. But these projects are just the beginning of a step change in how our cities will evolve and better serve their citizens. Rome famously wasn’t built in a day. Our future Smart cities will take years of hard work by thousands of individuals and organisations all working well together to implement change.




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Topics: Smart Cities, Collaboration, Stakeholder communications


Why we need to encourage more #citizenengagement with #Smartcities



Recent research by Arqiva and YouGov found that 96% of respondents, selected from the British population, were unaware of any Smart city projects run by their local councils. According to Arqiva, nearly a quarter of those taking part in the poll were also unclear about any one main benefit of these initiatives.




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Topics: Citizen engagement


How to make a great welcome video: 10 Top Tips on video presence



 

Do you prefer being behind the camera instead of infront of it? Probably because you feel uncomfortable and awkward speaking on camera. Or possibly you just simply don't like the way you look on screen!  Stickyworld now offers native video support so there's no excuses for not welcoming your visitors and inviting them to get involved with a friendly informative video. These top tips explain how to present yourself and calm your nerves infront the camera. Read on and you'll be looking like a natural in no time.




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Topics: How to, Software updates, video


Industry agreement that citizen engagement is a key priority for #SMARTCITIES 



Citizen engagement is increasingly being recognised as one of the pivotal activities to get right for Smart cities projects to take off. The Smart Cities Council reports that there was agreement across industry experts talking at last week’s Smart Cities Week in Washington D.C. of the need to ‘talk more and listen more’ to citizens. 

According to the Council, IBM highlights that “until citizens understand the value of the solution…they won’t embrace it”, and Siemens, “we need to be more intune with their [citizen’s] needs.” There was also a really interesting comment from a strategy leader at Leidos, an engineering company, that a Smart city happens in “incremental steps”, accentuating the need for ongoing two-way conversations.




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Promoting your online planning consultation. Here's five methods.



Gone are the days when it was acceptable to simply organise a couple of planning exhibitions and expect everyone interested to turn up to fill in a survey to show you have consulted. Like 'tick the box', but literally. Now people are turning more and more to online consultation and engagement solutions, it’s important to develop a plan of how to promote.

In this first post on promotion tactics, I'll outline a range of steps that every consultation organiser should consider when promoting an online consultation with 5 tactics that we advise our customers to consider when using Stickyworld, but which should apply to many other platforms too, the principles are the same.




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Topics: How to