A great idea for an innovation research project and a stellar set of project partners to deliver it doesn't always mean a successful outcome. Understanding the perspectives of potential users of the innovation can make its impact so much greater. This means embedding the capabilities to ensure customer and stakeholder needs are listened to and addressed throughout each stage of the project.
I've been working on some complex innovation research projects involving Stickyworld, most recently for Project SCENe, and I wanted to share five ways our cloud-based platform makes it easy to put customer-collaboration at the heart of your innovation research.
- Keep reading if you are developing a research proposal or running an innovation project and want to understand how our online tools for customer collaboration could be helpful for your research.