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Who: Design Museum Communications team.

What: Online visitor engagement in future building layout using 360 virtual tours.

Why: Design Museum staff were looking to engage online visitors and drive early interest in the new building, gather feedback suggestions for exhibits and answer any questions.

What they said:

"[Stickyworld] has allowed us not only to share the new museum’s vision and project with a wide digital audience, but also to actively engage them in a dialogue about the organisation’s future plans and programming.”

Guilia Ascoli, EA to Director & Communications Coordinator at Design Museum

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Design Museum: online visitor engagement in capital projects using 360 virtual tours

In 2016 Design Museum will leave their current home in Shad Thames next to Tower Bridge and move over to High Street Kensington, to a newly refurbished Commonwealth Institute building. This building is being remodelled for the museum’s current and future needs by John Pawson Architects.

Virtual-tours

THE CHALLENGE:

The museum was looking for a way to keep up engagement and try a new way to interact with patrons during refurbishments.

 

HOW STICKYWORLD HELPED
As part of an ICTomorrow challenge Stickyworld was used to build a virtual tour, presenting an immersive experience of the future museum, which takes the visitor up through the museum, and augmented with interactive sticky hotspots linking to information placed by museum staff. In addition, this example includes the ability to pledge donations to a JustGiving fundraising account.

A range of computer generated images was prepared by the museum’s creative team for inclusion in the tour, including work by Alex Morris Visualisation, Miller Hare and an introductory video by Big Foot productions.

RESULTS

The Museum’s in-house team were able to put the content together themselves using the tools available in Stickyworld. In this way Stickyworld has provided the museum with some early feedback about the design and it now plans future updated tours later this year.

Guilia Ascoli, EA to Director & Communications Coordinator at Design Museum said:

“Michael and his team were true professionals, who went above and beyond the call of duty to develop the new Design Museum’s Stickyworld platform to suit our specific objectives. Thanks to their enthusiastic support and expertise, we managed to release a successful interactive tool, which has allowed us not only to share the new museum’s vision and project with a wide digital audience, but also to actively engage them in a dialogue about the organisation’s future plans and programming.”

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Design Museum Case Study